When the Headline Is You: An Insider’s Guide to Handling the Media

Jeff Ansell with Jeffrey Leeson

A co-publication between Jossey-Bass Publishers and the International Association of Business Communicators (IABC)

From the acknowledgments: “My coauthor Jeff Leeson bough clarity and structure to the project and I am grateful for his talent and involvement.”

Jeff was recruited by publisher Jossey-Bass to provide a developmental edit to the first draft. He ended up co-writing the book with the author, international media training consultant Jeff Ansell. Jeff Leeson restructured the first draft manuscript and rewrote it to fit Ansells’ vision.

From the back cover: “Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.”

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